A well defined target audience can be used to tailor messages to your audience and to find avenues where they can be reached. Why should your audience spend two hours watching your movie? Since magazine revenue is based on understanding subscribers, most established publications will have this info available. Start building your mailing list. Once ready, test your data. Ex: Mid-west, male college kids who love zombie movies. Target audience analysis: The types of target audience By this point, you know the over-arching target audience definition: A group of people to whom you want to sell something. This is not the wisdom to rely on. Frequently, such testing will also eliminate particular parts of your initial research and so will help you refine the ultimate target audience. After you’ve identified your audience, it's important to stay in touch … A target audience is a group of people identified as likely customers of a business. Who is the Target Film Audience The most essential part of a film is knowing who your audience is going to be and you need to market to them from day 1 of pre-production. Think what it is your film is about? Ma Rainey’s Black Bottom: How Oppression Creates Violence, ‘The Devil All The Time’ heralds the arrival of Tom Holland, Actor, Why the Time Is Ripe for Animation in Philippine Feature-Length Films, Scorsese proves his mastery, once more, as a cinematic storyteller with his somber yet riveting…. Do they have jobs? I spent most of my career working in film distribution. Locations. Defined by a particular product (e.g. The countries with the largest audience include the United States, Mexico, Belgium, industries, etc., and their audience n Once you have this information, you can create audience profiles for five ideal types of movie fans that you want to target within your niche. And with the onset of World War II, audience composition changed dramatically: with a significant segment of the male population off at war, Hollywood films targeted a predominantly female audience. How will your movie to appeal to viewing needs of your audience? Through a short exercise with a pen and paper, you can quickly understand both who your audience is and where you should be aiming your social media marketing strategy. Before you go, make sure you grab a copy of The Filmmaker Roadmap. Ex: Our movie is about zombies that attack ninjas. Placing a film trailer for a romantic comedy in an advert break during another romantic comedy being broadcast on TV will mean that it is likely to be seen by the film's target audience. Its audience is often young men under the age of 35, and the audience with university degrees is the largest. Maybe you're a hair salon marketing yourself to middle-aged men who like sports, or maybe you're a restaurant catering to savvy couples with interest in exotic cuisine. Target audience research 2. Target audience The media industry is highly competitive and all media texts are created with a target audience in mind. The target audience of a comedy film is very dependant on the content of the film. 2. It’s…Scarlett Johansson?! An without a marketing budget to reach a global audience, you must focus on finding your niche audience. Once you refine your film’s concept — the area of interests that it encompasses, the further steps will go easier. This is the only way to make a film successful! A late night infomercial promoting homosexuality allows a young man to see his sleeping buddy in a different light. Both examples are the perfect targeting of the potential audience. Once the film is released, the contacts you collected from the printed and online sources can be great platforms for spreading the word of mouth about your project. (Actually, I'm a little biased. It is made to attract the films target audience, that is the people who are most likely to want to see the film. So if you'd like more tactics like the article you just read, make sure you sign up for the most awesome filmmaking newsletter ever. Such a film automatically relates to those loving crime and murder stories as well as the fans of the great master — Edgar Poe. Teenagers love the adrenaline burst they get from watching action films and this often continues into adulthood. 3. Because forgetting to define your end-user is the easiest way to make a video that gets lost in the virtual abyss! The Harry Potter franchise aged considerably over its 10-year, eight-film lifespan. A number of ways, as outlined by Graham Burton: 1 related to audience! 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