Москва(499) 681-01-41 : Прага+420 224 803 219  : Алматы + 7 7272 93 77 68 : Астана + 7 7172 78 76 26

Ташкент  +998 71 120 57 40
   +998 71 120 57 41 Global Study
     +998 71 120 57 29
Ташкент, Чиланзарский район, Чиланзар 7, ул. Лутфий, 6




Education in Great Britain. Bournemouth Business School International - Marketing, Advertising & Public Relations - 12-week Certificate Course

2220GBP

Индивидуальная консультация

Позвоните нам прямо сейчас и получите моментальный ответ на все ваши вопросы
тел. 120-57-40, 120-57-41, 120-57-29(пн-пт 9:00-18:00, сб 9:00 -14:00)
или заполните форму запроса

ЛИЧНАЯ ИНФОРМАЦИЯ

Имя *

Фамилия *

Страна проживания *

Другая страна

Город*

Номер телефона

Дата рождения

- -

Электронный адрес*

Ваш текущий уровень образования

 

Укажите язык изучения (обучения)

Вопросы/комментарии/дополнения *

Введите защитный код

 

 



The Marketing, Advertising and Pubic Relations programmes are best suited to participants with a minimum Intermediate level of English on entry (IELTS 5.5 for the certificate; IELTS 5.0 for the higher certificate, diploma and foundation), who are seeking a professional skills programme specialising in English, marketing, advertising and public relations. The courses are aimed at young professionals and students who are seeking a career or further study in marketing-related fields and require proficiency in English. Depending on the options selected by students, these courses lead to awards from BBSI and NCFE awards, and the City and Guilds (Vocational Key Skills Certificate).
Certificate
A 12-week (1-term) certificate course (CMP 12) comprises 26 lessons weekly in English, marketing, advertising and public relations. Students would study term 2 of the diploma programme. The course leads to BBSI and NCFE awards. The minimum language proficiency for entry is IELTS 5.5.
Topics covered include:
objectives and environment
marketing strategy
marketing mix
segmentation and buyer behaviour
products and brands
product engineering
pricing strategies
distribution channels
advertising
message, media and methods
personal selling
public relations
sales promotions
press relations
relationship marketing
global marketing management
strategy and analysis
customer services management
customer focus, planning and change
service marketing
current perspectives in marketing
Course Objectives
-to develop confidence and fluency in the language beyond intermediate level
-to develop effective business communication skills
-to build appropriate vocabulary for marketing, advertising and public relations
-to develop a practical, professional understanding of marketing, advertising and public relations
-to develop an understanding of current theory practice within the business sector
-to prepare students for university degree courses in management business-related fields
-to prepare students for the IELTS examination
-to prepare students for the optional ECDL qualification
Learning Outcomes
Students with good attendance and who complete all assignments can expect to achieve a minimum language level of IELTS 6.0/6.5. They will also be able to function effectively in English in a professional marketing environment, and will have acquired a sound knowledge and understanding of international marketing, advertising and public relations.

Examinations
City and Guilds Vocational Key Skills Certificate (Level 3) examinations (continual assessment - Term 1):

  • Communications Skills
  •  

  • Application of Number
  •  

  • IT
  •  

  • NCFE (continual assessment throughout)

  • Optional Examinations

  • IELTS
  •  

  • ECDL


  • Ждем Ваши звонки по телефонам:

    в Москве: +7 499 6810141
    в Алматы: +7727 2937560, +7727 2937589, +7727 2937789
    в Астане: +77172627623, +77172787676, +77172787626
    в Ташкенте: +998711205740, +998711205741

    Задайте Ваш вопрос прямо сейчас!








    Подбор программы

    Страна
    Город
    Уровень образования
     

    Летние каникулы

    Скачать бесплатно
    Студенческая виза в Великобританию
    Уникальное справочное пособие о том, как получить студенческую визу в Великобританию.
    Ваш e-mail: *
    Ваше имя: *


    Новости

    Статьи

    КАТАЛОГ 2010

    Курсы английского в Ташкенте




     


    Ищите Global Study на Facebook Присоединиться в Livejournal Присоединиться в Твиттере


    ICEF